Holiday Branding

While reworking this holiday rebranding project from my first year at The Modern, I went back to the initial concept sketches. I determined that I wanted to take a more simplistic route in this attempt because my initial design did not fit the brand feel of H&M. While still keeping a pattern across all types of branding, I created a darker, more sophisticated display of the Chinese New Year. With the use of Photoshop and Illustrator, I was able to compose solid and bold branding across all mediums. I am delighted with how the sign and social media posts came to be.