Johnson's Baby

Packaging Design

While creating this package redesign for Johnson’s Baby, I wanted to design a concept with more than one marketing goal. Instead of a simplistic design with little meaning, I designed cute cartoon animals to raise awareness for endangered species in partnership with the World Wildlife Fund. Each bottle has fun facts about the animal on the bottle to share with children. With Adobe Illustrator and Photoshop, I was able to execute a well-targeted social media campaign. I am rather proud of the eye-catching bottle design.